Altum HR Insights
How Your Business Can Support a Charity
At Altum HR, we believe in making a difference. For us, giving back to the community isn’t just about fulfilling corporate social responsibility; it’s a core value, deeply embedded in who we are. That’s why our partnership with Cash for Kids Greater Manchester holds a special place in our hearts.
Who Are Cash for Kids?
Cash for Kids is a grant-giving charity supporting children and young people affected by poverty, neglect, abuse, life-limiting illnesses, or additional needs. They focus on providing direct help where it’s needed most, in the communities we all call home.
Their mission is simple but powerful: to ensure that every child has the chance to live a happy and safe life. From emergency support for families in crisis to initiatives that help children feel special at Christmas, their work changes lives every day.
How Altum HR Supports Cash for Kids
A Night of Nostalgia: Oasis Tribute Event
When you think of charity events, your mind might go to formal dinners or sponsored runs, but Cash for Kids does things differently.
We recently attended their Oasis Tribute Night, and it was an absolute blast. We bought tickets for the Altum HR team as a way to have a fun night out while supporting an amazing cause. Events like these are entertaining, inclusive, and a great opportunity to get your team involved in doing good while having a great time.
Raising Funds That Make a Difference
Earlier this year, we hosted our own charity fundraising day for Cash for Kids. A clay shooting event with our clients and Cash for Kids, raising over £2,000 in just one afternoon.
This was a simple yet incredibly effective way to raise both funds and awareness. It showed us how easy it can be to integrate charity into your business events – no major planning required, just a little coordination and a lot of heart.
Giving Back During the Festive Season
Christmas is a time of joy and family, but for many, it’s a challenging period. That’s why we’re passionate supporters of Mission Christmas, one of Cash for Kids’ most impactful initiatives.
This campaign ensures that children living in poverty receive gifts during the festive season. From donating toys at drop-off points to organising fundraisers, we’ve made it a point to participate every year. Thinking about the smiles these presents can bring to children’s faces reminds us why giving back matters.
Why Should Businesses Support Charities?
Supporting a local charity goes beyond the act of donating money. It’s about building stronger communities, fostering connections, and demonstrating the values your company stands for. Here are some reasons why businesses should consider working with charities like Cash for Kids:
- Strengthened Brand Reputation: Aligning your business with a cause resonates with clients and employees, reinforcing your brand values.
- Employee Engagement: Charitable activities are a fantastic way to boost morale and teamwork among staff.
- Community Impact: Local charities directly benefit the areas you operate in, helping you create tangible, visible change.
- Purposeful Leadership: Supporting charities showcases a commitment to something bigger, inspiring trust and loyalty among stakeholders.
Companies of any size can make a difference. Whether it’s buying event tickets, running a fundraising campaign, or organising Christmas donations, small steps have the power to transform lives.
How Your Business Can Get Started
If you’re unsure how to take the first step, here are some actionable ideas to kick off your charity involvement:
- Attend Charity Events: Look for local fundraising events that you and your team can join. Activities like comedy nights, live music evenings, or auctions are enjoyable ways to contribute.
- Host a Fundraiser: Incorporate fundraising into your existing business events. A raffle or auction is easy to set up and can generate significant support for your chosen cause.
- Join Seasonal Campaigns: Get involved in well-established initiatives like Mission Christmas. This allows you to make a big impact with minimal effort.
- Volunteer Time: Encourage employees to volunteer in their free time or as part of team-building activities. This hands-on approach can be incredibly rewarding for everyone involved.
- Collaborate with Clients: Strengthen relationships with clients by involving them in your fundraising efforts. Joint initiatives can amplify awareness and donations.
FAQs About Supporting Charities
How can my business start supporting a local charity?
Begin by reaching out. Ask what the charity needs most. It could be attending an event, sponsoring a campaign, or offering to volunteer your time.
Do we need a big budget?
Not at all! Small contributions and fundraisers are just as valuable. Every little effort helps when businesses and communities come together.
Can we involve clients in charity work?
Yes. Raise awareness and funds by inviting clients to participate in raffles, charity days, or donation campaigns. It’s a great way to share a common purpose.
Is partnering with a charity time-consuming?
No. Many charities offer ready-made campaigns and tools to simplify the process, making it easy for businesses to contribute without heavy planning.
Final Thoughts
At Altum HR, supporting Cash for Kids has been a truly rewarding aspect of our work. Helping disadvantaged children shows what’s possible when businesses prioritise community impact.
We hope this inspires you to explore how your business can support a local charity. From moments of joy at fundraising events to the satisfaction of helping those in need, giving back is a privilege and a responsibility we all share.
No matter your company’s size or budget, your contributions matter. Together, we can make Greater Manchester – and our world – a better place.
Join us in building a brighter community, one step at a time.
Call now for instant HR advice on 0800 048 5764 or WhatsApp 07432 275612.

Book an HR Consultation
From HR advice, policies to Employment Law, Redundancy Support and Employee Contracts - we can help. Leave your details below and we'll be in touch.
Your data will be processed inline with our privacy policy. We respect your right to privacy and continuously strive to ensure that all data that we collect and store is done so securely and is properly protected.
